SACH-SAWCH

Walking & chewing gum... running dribble (PT exercise ball).

Pages of measurements were presented that FOUND that SAWCH beat rocker bottom massively (almost no data for rocker bottom as subjects could hardly move in them – at all. Even flat stance jack-knifed was impossible). Should be convincing. The execs who had to shoot & kill their own existing product lines wanted SOMETHING that just couldn't be blamed on – whatever... Numbers don't sell. We needed a killer test.